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|ISTANBUL Cheap Nike Air More Money Men's British Pound Grey , March 22 (Xinhua) -- Consecutive terror attacks that recently rocked Turkey have been jeopardizing both domestic and international sport events scheduled in Turkey.
Numerous sport events have been either canceled or moved from Turkey, especially after the latest terror attack that hit Istanbul's busiest Istiklal Street on Saturday claiming five lives and injuring 36.
Following the attack, European Table Tennis Union (ETTU) declared that the European Olympic Singles Qualification Tournament scheduled for 6-10 April has been moved from Turkey over terror threat.
"ETTU came to a conclusion that the event cannot take place in Istanbul," reads a statement published on ETTU's website.
The statement added that the decision was taken in agreement with the Turkish Table Tennis Association and the International Table Tennis Federation.
"We are very sorry," Turkey's online sport news portal Mynet Spor Tuesday quoted Oktay Cimen, the head of Turkish Table Association, as saying.
"The association had completed all the preparation for the tournament but the decision has been taken by the consensus of all the European countries Cheap Nike Air More Money "French Euro" Men's Navy ," Cimen added.
Furthermore, international "U12 Izmir Cup Tournament", which was scheduled at Turkey's western coastal province of Izmir, has been postponed over security reasons after the consecutive terror attacks that hit Brussels Tuesday killing at least 34 people.
"After the terror attacks in Brussels, European clubs decided not to send their football teams to Izmir," reads a statement at Izmir Cup's website.
Turkey's the most awaited derby between Galatasaray and Fenerbahce had also been canceled over a "serious security threat" on Sunday.
18 football clubs of Turkey's Super League Monday in their extraordinary meeting condemned terrorism and declared that they united against all kinds of terrorism.
By Krishna Kumar Vr
BEIJING, April？28 (Xinhuanet) -- Despite an uncertain global economic climate in recent years Cheap Nike Zoom Fly Men's Neutral Indigo , advertisers have been taking a generally positive attitude toward sports in Asia. Data suggest that, from jewelry retailers to automakers, major brands are doling out millions of dollars on sports advertising in the region.
GroupM, the consolidated media investment management arm of communications giant WPP, says that advertisers in India spent 92 percent more in sporting event in 2013 on sporting events than in 2008. GroupM has based its conclusions on the parameters of sponsorship, athlete endorsement and media spending.
"Total spending on sports advertising has increased from 21.49 billion rupees ($356 million) to 41.1 billion rupees between 2008 and 2013 in India. It depicts the whole story of the region," Dilip Cherian Cheap Nike Zoom Fly Sepia Men's Stone , founding partner of communication firm Perfect Relations, tells China Daily.
The same applies to Asia as a whole. In China, sponsorship accounts for some 48 percent of total sports revenue, according to a PricewaterhouseCoopers study, Outlook for the Global Sports Market to 2015.
Specialists in sports marketing believe that the rise in sponsorship spending reflects the growing wealth and spread of the new middle class in many Asian countries.
They say that the huge following for the English Premier League and European Champions League football in the region is a good indication of the size of the prize.
According to a recent report by the Organization for Economic Cooperation and Development, the economic outlook in emerging Asia (Southeast Asia, China and India) remains robust over the medium term Cheap Nike Odyssey React Desert Sand Sail Women's Pink , anchored by the steady rise in domestic demand.
Real GDP in emerging Asian economies as a whole is expected to grow by 6.9 percent a year from 2014 to 2018.
"With the expanding economic opportunity, sports events have caught the attention of marketing professionals and advertisers. Global brands are likely to leverage the potential of the situation," says Cherian.
Besides growth in the region, it is the sheer size of sporting audiences that woos advertisers. According to various estimates by Nielsen Holdings NV, a global information company, soccer is watched by 4.1 billion fans in over 100 countries worldwide. Every four years, the FIFA World Cup alone garners over 1.5 billion viewers.
Cricket Cheap Nike Air Vortex , followed in over 25 countries, is watched by 650 million people, with the Cricket World Cup garnering roughly 200 million viewers.
Nielsen estimates that tennis has 330 million worldwide viewers, ice hockey 250 million, baseball 220 million, basketball 200 million, volleyball 150 million Cheap Nike Epic React , table tennis 130 million, rugby 125 million and golf 100 million.
A report by the Economist Intelligence Unit, The big league? The business of sport in China, says the opening ceremony for the 2008 Beijing Olympics drew a domestic television audience of 842 million, and more than 100 million Chinese watched the event online. In particular, more than 300 million people in China tuned in to watch Olympic table tennis matches.
Experts, nevertheless Cheap Nike Air Maestro II , believe it is difficult to determine which sport holds the greatest marketing potential, as it requires a definition of what your market is and the requirements for your brand.
However, when it comes to sports marketing and advertising, companies are going beyond mere visibility and reach.
The PricewaterhouseCoopers study points out that the key motivation for companies is no longer just about maximizing brand visibility and awareness, but also about gaining deeper and more emotional engagement with fans, and even managing the perceptions of the sponsoring company.
"It means more than just buying space on shirt fronts," says Dave McCaughan Cheap Nike Air Scream , managing director of marketing agency McCann Hong Kong and director of McCann Truth Central, Asia Pacific.
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